TVS Lanka the premier automotive company specialized in Motorcycles, Scooters, Three-wheelers, Spare parts and Lubricants launched its brand new campaign for TVS WEGO.
TVS WEGO is the only scooter in Sri Lanka with “BODY BALANCE” technology. The new campaign “Winning Boundaries ”(Seema Jayaganna) focuses on TVS WEGO scooter’s key features like Body Balance, Telescopic suspension, Tubeless Tires, Under seat Storage, Gas Powered Mono-Shock and Digital Meter by highlighting the Brand as an All-Terrain Scooter.
Speaking to newspapers Head of Marketing of TVS Lanka, Mr. Hashan Haputhanthri. “TVS WEGO brand is the best among the category of scooters in TVS and as well as in the Industry. The Brand promise revolves around as a scooter that fits into any terrain. It is a great experience to shoot WEGO in Padukka area and credit should go to Media Zone production house and Triad Advertising agency . Targeting the age group of 20 – 55 Males, Females 20 – 45 with a life style of Aspirational/ Comfort seekers/ Fashionable was the ideal consumers to attract. Sri Lankan consumer is truly POSITIVE and through this TVC we want to uplift and credit the consumer. Scooter riding in our country is a fashion and an a style. Sri Lankan consumers are really smart and innovative”.
AGM Sales of TVS Lanka Mr.Geethal Anthoney indicated that “ this is a moment where our two wheeler team becoming high in morale and a campaign of this nature will definitely uplift their morale further. Our dealer network who is doing a fantastic job is jubilant for this campaign. TVS WEGO is has the best in class mileage where it gives 62Km for a Liter of Petrol. Also, its ruggedness has won the heart and mind of all consumers in Sri Lanka. Its available in our delaer points Island wide and for more information anyone can call us on 0114 600 500.