Standing from left to right, Kumar Sangakkara – Brand Endorser, Mr.Ravi Liyanage – CEO of TVSL, Mr. Sunil Bandarawatta – Asst. General Manager: Finance and Mr. Hashan Haputhanthri – Head of Marketing, TVSL TVS KING has achieved a position as “Just like a car…!” . With this positioning they have taken a route by re-defining the consumer promise.
The most technologically advanced, fuel efficient, safe, comfortable and spacious TVS KING is celebrating its 5th Anniversary and signed a brand endorser agreement in Kandy. TVS Lanka has ensured the promise that their brands are trusted, safe and reliable.
TVS Lanka is the pioneer and the technological leader in the scooter market with a large array of scooters; TVS Scooty Pep, TVS Scooty Streak, TVS WEGO, TVS Jupiter and TVS Scooty Zest which is the latest addition. In their motor bike category TVS Apache being the flagship brand has received overwhelming user confidence for its unique style and unmatched performance. TVS Apache RTR, TVS Metro 100cc, TVS Metro Plus, TVS XL SUPER HD (Roda Deke Loriya), and TVS Phoenix 125 are the brands in the main stream of the two-wheeler category. TVS KING has captured attention as the innovator in the three wheel category. TVS KING with a view to promote its innovativeness, performance, style and efficiency recently signed with the “King of Cricket”, Kumar Sangakkara.
Speaking to newspapers Mr. Ravi Liyanage, CEO of TVS Lanka commented, “The three wheeler industry has a history of more than three decades in Sri Lanka and approximately about 700,000 three wheelers on the road. This has already become an Integral mode of transportation in the county. TVS Lanka is committed to provide innovative, technologically advanced, fuel efficient, spacious, and comfortable and the safest automobiles to this category.
TVS KING has gained swift recognition in this business domain and penetrated a sizable share and is now well poised to extend their presence even better to all parts of Sri Lanka. In view of this, the most respected and world renowned cricket icon Kumar Sangakkara, joined hands with TVS to enhance the brand equity of TVS KING.
Speaking to the newspapers Mr. Sunil Bandarawatha, Asst. Generala Manager – Finance said, “On 30th November 2009, TVS Lanka (Pvt) Ltd introduced TVS KING three wheeler with unrivalled features and benefits from all most all perspectives like, fuel efficiency, comfortableness, durability, safety and low cost of maintenance. TVS KING was accepted by the consumers instantaneously due to the benefits designed for them. The voice of the very first TVS KING customer Mr. Wasantha (0718177044) from Welimada who brought “TVS KING” almost 5 years back is conclusive evidence of this.”
The TVS KING brand has been successful in conveying its brand attributes to users by the word TVS: T- Trust, V- Value, and S- Service. A Customer who buys a TVS KING is undoubtedly confident of its performance just as cricket fans around the world, not only in Sri Lanka are confident of cricketing legend Kumar Sangakkara’s performance.
Speaking further, Hashan Haputhanthri, Head of Marketing of TVS Lanka indicated, consumer choice is changing with infrastructure development in the country and the walk to be the “Wonder of Asia”. TVS KING is the best fit for our developed road network. Our consumers need “comfortable and safe transportation” not just “transportation”. Our consumers look for quality, safety and comfort. TVS KING fits just that bill. Consumers who drive a TVS KING relate that the experience is no longer like a three-wheeler but “as a car” this is due to un-parallel comfort, safety and spaciousness. The commuting public has the biggest advantage of travelling in the safest three wheeler in Sri Lanka which are designed for safety with its unique CRASH BAR, BIGGER SPACE and SINGLE CHASI concept. This is non existent in other three wheelers. Our Channel Partners also have the privilege of selling a TVS KING which is “just like a car” or which is so comfortable in comparison to the competition. The TVS KING brand has been well accepted by Sri Lankan customers and the demand has been overwhelming since the time of the launch. The TVS KING is renowned for its elegant design, outstanding performance and safety features for both driver and passenger comfort”.
Being the first ever three wheeler to be fitted with a 200 cc four stroke engine, TVS King has been very well accepted in every part of the country for its performance and fuel efficiency.
Prior to its arrival, for 30 years, the Sri Lankan three wheeler driver and the passenger both had to be content with the same stagnant product and features with very little value addition or product improvements. TVS King was developed after extensive field research both in Sri Lanka and India; hence it brought an array of new features and benefits for Sri Lankan three wheeler drivers and passengers. Single large windshield, twin head lamps with multi reflectors, dashboard with indicators, magazine and water bottle holders were some of the features that were first introduced to the Sri Lankan market by TVS King. Today these features have become standard features looked for in any three wheeler, thus benefiting every new three wheeler customer in the island.
TVS has the biggest range in Three Wheeler industry such as TVS KING GS which is standard version, TVS KING GS-SP which is the modified version of TVS KING GS (Sun Wisers/ Wind Wisers, Etc…), TVS KING – Fully Loaded (FLD) which is with 35 accessories (Upper & inner food cloth with max foil, Sun wisers, Wind Wisers, Door Wisers, modified driving seat, Radio player with USB port, Stainless steel middle fens, wheel cups, rectangular side mirrors, Etc…), TVS KING – Fun Bread (FB) which is specially designed for bakery industry & TVS KING – MAX with Bio Degradable Fiber Roof and Sri Lanka’s first Fiber Hooded three wheeler.