TVS WELCOMES CONQUERS OF FOXHILL SUPERCROSS 2016
The most innovative premier micro automobile brand of Sri Lanka, “TVS”, which was also adjudged the Product Brand and Turnaround brand of 2015 at SLIM awards, introduced their fifth innovation to the local market in the form of a 2Door Three Wheeler recently. This is the first 2Door Three Wheeler to hit the local roads and it is reinforced with firm-structured fiber hood and fiber doors that ensures strength, safety and roadworthiness of the vehicle.
Commenting on this novel introduction, the Chief Executive Officer of TVS Lanka Mr. Ravi Liyanage said, “This is a proud moment for TVS Lanka and for the Brand TVS. Making the first 2Door three wheeler is a great achievement as it projects our company’s ability to think out-of-the box and our capacity to commercialize such innovative ideas. Perceived as “just like a car” TVS KING’s new introduction is accepted by the majority of customers, displaying their enthusiasm towards innovative products. The new introduction has also extended our product portfolio, giving customers a more vibrant line of products to choose from. Furthermore, this will re-define the category status of three-wheelers in the industry.”
Mr. Hashan Haputhanthri, Head of Marketing TVS Lanka discussing about the company’s edge for innovation said, “The Innovation process of a three wheeler is an intricate and critical task as it should be handled with utmost care and safety. We have crossed a significant milestone with this introduction and reinforced our status as an innovator. This product is more suitable for colder climates and this is why we had the unveiling in Nuwara Eliya.”
“Adding the 5th variant to the TVS KING range is a brilliant milestone. We are now expanding our boundaries. I should be thankful to my team for accepting the innovation challenge and coming up with this idea. The right attitude, right blend of aggression and perfect rigor sparked the success of managing and selling innovations. I am confident that TVS KING 2D will gain market success in record time.” said Head of Sales TVS KING range Mr. Shirantha Palliyaguru.
TVS Motor Company, the flagship of 100 years old, over USD 7.2 Billion TVS Group, is one of India’s leading two wheeler manufactures and among the top seven in the world. The company has 3 manufacturing plants in India and one in Indonesia. Present in over 57 countries worldwide, TVS Motor Company is renowned for Innovation and currently owns 600 + patents. TVS Motor Company has the unique distinction within the automotive Industry, being the only two wheeler manufacturer to have been awarded the Prestigious Deming Award in 2002. TVS Motor Company is the only Indian Automobile Company, which won the Prestigious Deming Award.
TVS KING has gained swift recognition in the local business domain and penetrated a sizable share and is now well poised to extend their presence even better to all parts of Sri Lanka. The multiple recognitions at the SLIM Awards 2015 was an adequate testimonial to the magnificent turnaround the brand has achieved in a short time. Being the first ever three wheeler to be fitted with a 200 cc four stroke engine, TVS King has been very well accepted in every part of the country for its performance and fuel efficiency.
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